Our Team


Get to know our team of experts at Piro Trading International.

Lazar Piro

CEO and Founder

Mr. Piro started his career in the dental industry over 50 years ago. He has contributed much to the industry, in which and is well known and respected. He started his career with Tamer Freres and managed the dental division of the fourth largest company in Lebanon. In 1980, he accepted a sales position with Dental-EZ where he served several positions including Vice President of International Sales. He started Piro Trading International in 1984 and since then has generated more than $100M in export sales to the Middle East and Africa.

Mrs. Juliet Shahbazian

VP of Operations

Mrs. Shahbazian graduated with a Bachelor’s degree in Business Administration. She has a combined experience of over 18 years in management and Finance. Mrs. Shahbazian joined Piro Trading International in 2008 and is responsible for all financial transactions including but not limited to budgeting, forecasting and personnel management. Professionally, she enjoys the challenge of identifying and solving problems, taking care of the day today business needs, and managing the firm. Personally she enjoys spending time with her family and friends, reading and traveling.

Dr. Habib Hashemi

Director of Business Development and Regulatory Affairs:

Dr. Hashemi graduated from medical school in 1992 at which time he joined the most active medical research center in Iran, Endocrine Research Center. He was a member of 2 national research programs and co-editor of 3 national reports. Dr. Hashemi has been involved in the medical/Dental business world since 1999 and joined Piro Trading in 2015. He has completed a comprehensive course on EU/US regulations for medical/Dental product registration in 2009.

Mrs. Caroline Farhad

Export Manager

Mrs. Farhad graduated with a degree in Accounting. She is in charge of directing the Export Department. She is able to speak three languages fluently: English, Assyrian and Farsi. She has been part of the Piro Trading International team since 2017. Mrs. Farhad enjoys spending time with her family and traveling.

Mr. Dennis Ibrahim

Sales Specialist

Mr. Dennis Ibrahim has been in the sales and customer service industry for over 10 years. Dennis has worked as a relationship banker for Chase and also as a collections specialist at Van Ru Credit Corporation. He has worked on multiple student loan contracts such as the Department of Education, Sallie Mae, and Navient. Dennis brings a great amount of experience in which he will be utilizing here at Piro Trading. Dennis enjoys spending time with his family, friends, and playing sports.

Mrs. Corinne Allen

Manager Direct Sales Division/Customer Service

After managing Quality Assurance teams in the Semi-Conductor industry for over 15 years and working as a Real Estate Agent in the Central Valley to assist clients in finding their dream homes, to say that Mrs. Allen has put her customers and clients' best interests first and foremost is an understatement. Mrs Allen has been with Piro Trading International since 2007 and currently serves as the manager of Direct Sales and customer service. Mrs. Allen is the liaison between the suppliers, sales representatives and our customers. She is responsible for planning and implementing sales and marketing strategies and initiatives to support business goals.

We have over 35 years of experience representing world class brands in the Middle East and Africa markets. Our experience, expertise, relationships and track record attest to our ability to consistently boost profitability for our partners.

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